Winter 2000 - IP; From the Editor

President’s Message/Elaine Rodino

From the Editor/Michael Brickey

It’s been 140 years since Darwin wrote The Origin of the Species. He had no way of knowing how his theory of evolution might be applied to today’s business world. It’s a jungle out there and psychologists are adapting in a lot of very creative ways and learning how to reengineer their competitive advantages and disadvantages.
This issue focuses on psychologists collaborating with dentists. This, of course, will be the theme of Division 42’s First Annual Practice Development Conference. David Goldstein shares strategies for developing multidisciplinary teams. Bruce Peltier and Paul Glassman give us strategies for helping with dental patients’ biggest psychological problems–fears and anxieties. Bruce Peltier’s second article shows how mental/dental collaboration can take place at the university as well.

PICK guidelines give us the “Cliff’s Notes” for considering new market niches. Kelly Cunningham shows how themes can be used in media campaigns to generate business and goodwill. June Blum and Marcella Weiner’s article on aging is our eighth article accompanying the eighth practice brochure collaboratively developed by Division 42 and Division 29. Ofer Zur shares his play book on how to market and expand our services. Ben Dean shows us how we can conduct groups while wearing jeans and a T-shirt in the comfort of our homes–and with no insurance forms.

Marlene Maheu’s article on telehealth shows how technology can give psychologists a competitive advantage. Pat DeLeon and Jack Wiggins continue to provide leadership in obtaining prescription privileges. Patrick Williams interviews a successful personal coach to show how we can expand our services into the no insurance, no diagnosis realm of personal coaching.

Finally, we need to make sure the laws of the jungle are not to our disadvantage. Ernie Downs has a creative approach to dealing with managed care’s rules. Marty Williams discusses how our own ethics code can make us easy victims to the jungle’s predators. Arthur Bodin discusses what strategies are most effective in changing the laws of the jungle.

And alas Clem is back in “On the Lighter Side.” He has poor Marty Williams flabbergasted again with his schemes. It’s an issue designed to help independent psychologists cope with evolution–and to not only survive, but also to thrive.

P.S. In the Summer issue we will feature predictions and conceptualizations of what independent practice can or will be in the twenty-first century. Feel free to submit (via E-mail) articles, letters, or ideas. The submission deadline is April 1, 2000.

Michael Brickey, Ph.D., ABPP

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	President’s Message/Elaine Rodino
	From the Editor/Michael Brickey

		It’s been 140 years since Darwin wrote The Origin of the Species. He had no way of knowing how his theory of evolution might be applied to today’s business world. It’s a jungle out there and psychologists are adapting in a lot of very creative ways and learning how to reengineer their competitive advantages and disadvantages. This issue focuses on psychologists collaborating with dentists. This, of course, will be the theme of Division 42’s First Annual Practice Development Conference. David Goldstein shares strategies for developing multidisciplinary teams. Bruce Peltier and Paul Glassman give us strategies for helping with dental patients’ biggest psychological problems–fears and anxieties. Bruce Peltier’s second article shows how mental/dental collaboration can take place at the university as well. PICK guidelines give us the “Cliff’s Notes” for considering new market niches. Kelly Cunningham shows how themes can be used in media campaigns to generate business and goodwill. June Blum and Marcella Weiner’s article on aging is our eighth article accompanying the eighth practice brochure collaboratively developed by Division 42 and Division 29. Ofer Zur shares his play book on how to market and expand our services. Ben Dean shows us how we can conduct groups while wearing jeans and a T-shirt in the comfort of our homes–and with no insurance forms. Marlene Maheu’s article on telehealth shows how technology can give psychologists a competitive advantage. Pat DeLeon and Jack Wiggins continue to provide leadership in obtaining prescription privileges. Patrick Williams interviews a successful personal coach to show how we can expand our services into the no insurance, no diagnosis realm of personal coaching. Finally, we need to make sure the laws of the jungle are not to our disadvantage. Ernie Downs has a creative approach to dealing with managed care’s rules. Marty Williams discusses how our own ethics code can make us easy victims to the jungle’s predators. Arthur Bodin discusses what strategies are most effective in changing the laws of the jungle. And alas Clem is back in “On the Lighter Side.” He has poor Marty Williams flabbergasted again with his schemes. It’s an issue designed to help independent psychologists cope with evolution–and to not only survive, but also to thrive. P.S. In the Summer issue we will feature predictions and conceptualizations of what independent practice can or will be in the twenty-first century. Feel free to submit (via E-mail) articles, letters, or ideas. The submission deadline is April 1, 2000.
Michael Brickey, Ph.D., ABPP
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