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| Practitioners ImPRessions/Kelly Cunningham | |
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| By Kelly Cunningham Principal, ImPRessions public relations |
Practitioners ImPRessions
It is time for me to report on the Division 42 media relations program, and I am pleased to say that the program is running smoothly. We continue to set up interviews for radio and newspaper reporters with local psychologists on topics that vary monthly. But you may ask, So what does that mean? Are you having any impact? I thought you might enjoy this story. September 12 was National Grandparents Day. Our media materials for September were tied to Grandparents Day by highlighting how grandparents can help without intruding. A tip sheet was included with suggestions on adapting to differences in attitudes, cultures, values and behaviors; how to set limits and discipline grandchildren; and how to cope when parents divorce. Last week I received a telephone call from a staff member at APA headquarters in Washington. He asked for a copy of the Division 42 Tips for Grandparents saying some reporters had called the Division 42 toll-free number and the mailbox was full and so they were calling him. I decided to check to see if there was a problem with our toll-free line. Jeannie Beeaff, who expertly manages the Central Office answered and explained jokingly saying, I hate you. She informed me that she had received well over 400 calls in response to newspaper articles and radio public service announcements offering Division 42 Tips for Grandparents! It seems the voice mailbox was filling up three times a day. Jeannie noted that a few days of heavy call volume were typical but this had been going on for over two weeks. We quickly decided this was a good problem to have! Jeannie commented that call volume was particularly heavy from the southern part of the United States but she also noted that she had received requests for literature from at least half of the states in the country. Thought you might enjoy this anecdotal story about the impact of our media relations effort the Division 42 Board members and I did. And Jeannie promptly made arrangements to be able to handle heavier call volume in the future. Problem solved. |
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Tips for Grandparents
When a child is diagnosed with a disability
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August 18, 1999
Dear Medical/Health Reporter: Few things are as exciting as becoming a new grandparent, but it may also raise questions about how involved to be. How to help without intruding? In todays high-pressure world, grandparents are more important than ever, both to grandchildren and to parents. Support can be the ingredient that tips the balance in favor of health and wellbeing for the whole family. As the bundle of joy grows up, how to be a gracious grandparent? How to deal with cultural and value differences? How to cope when a child is diagnosed with a disability? How to discipline grandchildren to obey your rules? What to do when your children divorce? September 12 is National Grandparents Day and as a service to your community, the American Psychological Associations Division of Independent Practice would like to offer a psychologist in your area to speak with you on this topic. He/She would be able to discuss adapting to differences in attitudes, cultures, values and behaviors; how to set limits and discipline grandchildren; and how to cope when parents divorce. Your readers can call toll-free 1-877-603-4000 for a list of tips for grandparents as well as for the name of a licensed psychologist in their area. Here are just a few:
I look forward to speaking with you. Sincerely, Kelly Cunningham (703)548-1291 |
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