Winter 07 banner

Zuckerman’s World

Ed Zuckerman

I want to tell you how I came to write the book called The Paper Office. I want to tell this story because it is of both ethical and personal importance to most clinicians.

Twenty three years ago I treated a woman for marital and personal unhappiness with some success. Eight months afterwards she filed a complaint against me with the state Licensing Board. No, I did not sleep with her. Essentially, she accused me of two things: confusing the social and therapeutic roles, and of ‘referring’ her to another psychologist to have a sexual relationship. The resolving of this took almost 4 years.

The Board and I finally agreed that I would have a year of supervision. I must thank Dr. Connie Fischer; she rescued me. Her confidence in me and respect for what I could offer clients and the field carried me through those very difficult times when I simply wanted to quit. With her guidance I came to understand my errors, what the current views of ethical practice involved, and that I could go on.

Okay, what can you learn from my experiences? I think, six things.

  1. Just because you intend to do good, do not sleep with your clients, and don’t lie on your billing, these do not guarantee that you are practicing ethically. Look up the definition of tragedy in Greek drama for a better understanding of this issue. Clues: ‘tragic flaw’ and hubris.
  2. Things change in the psychotheapy business so keep current. You won’t even know how they have changed unless you make an effort to read what makes you uncomfortable and attend what you shy away from. Keep up to date on ethical issues, concepts and terms, and frameworks for discussions.
  3. Do thorough work. Get old records. Get a good history and make all the diagnoses. If I had done those I would have found the pattern of behavior and the diagnosis that led to this critical incident and handled it much better. Be aware that harms that can grow from small errors in decision making, small lapses of judgement, and unexamined assumptions.
  4. You can save your own life. However, you may not be able to save your life by yourself. Having peers or friends who care is usually necessary.
  5. You too can often make lemonade out of lemons. I had become far too complacent and believed my peers were as well. I had transgressed, but with my supervisor’s care, I grew as well and saw the need to help others learn to play by the newer and better rules to benefit themselves and their clients. My peers didn’t buy and study books on ethics. We attended ethics courses only after they became required. How could I get my friends and peers to do what they must? Finally, I hit on a way: Build the ethics into the clinicians’ ordinary paperwork. Thus the book, The Paper Office. Offer forms and guidelines, summaries and procedures.
  6. Lastly,

  7. We all hear about colleagues who violated some rule. We hear usually by rumor, rather sensationalized, and without all the facts and specifics. Please do two things:

The Future of Psychology 1

1. What Business are You In?

These are partly the result of a process Max Weber, the 19th century sociologist, named ‘rationalization’ - the streamlining and increased efficiency of any business over time through improved processes. It is seen in the replacement of small businesses (‘mom and pop’ stores) such as hardware with ‘big box’ retailers such as Home Depot or the replacement of neighborhood luncheonettes and sandwich shops with McDonald’s and other chains and franchises.

But were the experienced Swiss so much less efficient than the startup Japanese watchmakers? The rationalization explanation fails here. Being a RET psychologist I ask, “What is the mistaken belief that led to the shrinkage of Swiss watchmakers, railroad delivery service, and travel agents?” Perhaps the Swiss defined themselves as ‘watchmakers’ and strove to increase their watches’ accuracy while reducing the costs of manufacturing the escapement mechanisms. This is exactly Weber’s ‘rationalization’ concept and does not explain their near demise. But what if they had defined themselves instead as ‘timekeepers?’ They might have noticed that an incidental part of a chip had been developed to sequence the order of a program’s instructions and so kept accurate time to milliseconds. They might have considered how this might be used in watches and so held onto the 90% share of watch production they lost.

In a similar fashion, railroads were improving their ‘railroading’ when their non-bulk, package shipping (remember ‘Railroad Express?’) was taken away by UPS? Then when UPS did not attend the messengering (overnight package delivery) business the upstart Fed-Ex ‘ate their lunch.’ About half the pickup trucks on the road have a ‘cap’ over the bed which allows dry and safe hauling and storage. Who makes them? Leer.

Apparently GM, Ford, Dodge were too busy doing ‘truck making’ to see this need. What happened to all the brands we knew? Why didn’t psychologists develop the amazingly popular ‘codependency’ model of addictions? They did not see what business they should have been ‘in.’

The same is happening to psychologists in the traditional talk psychotherapy business. It is being strangled by meds, genetics, managed ‘care,’ indistinguished competitors, and ‘no insurance.’ Psychology is certainly not just psychotherapy but let us look to that part because it is a service business.

Rationalization and technology led to the replacement of service businesses like travel agencies, purchasing agents, and stock brokers with the internet. (“Anyone who makes his or her living picking up a phone is replaceable by the internet.” Somebody’s Law.) Technology and the profit motive in health care have lead to many changes in how therapy is offered and can be done. If you do psychotherapy you need to ask yourself, “What business am I in?” and consider the implications or you may disappear.
Implications

‘I do therapy.’ Now people will only come to you after they have decided that they have a painful problem, it is the kind of problem that can be helped by therapy as they understand it, they find you, believe that you are a therapist who might help them, and that they hurt enough to take on the burdens of therapy as they understand it (call and come in, pay for, find the time for appointments, etc). Those steps present too high a threshold for many people who would otherwise benefit from your resources.

A simple step to lowering that threshold and getting more business is to shift your focus from services (input, you) to benefits (output, them). You may provide therapy but you also calm fears, improve communication, and strengthen self-control and it is those benefits that clients identify with. Present your business in those terms in your public announcements and potential clients will have fewer steps to take to your office.

A second step is to ask yourself, What business am I in? Gregory House, MD said that physicians do not treat patients, they treat illnesses (episode ‘Paternity,’ season 1). We can be smarter than he if we decide we treat both. Hippocrates noted that “It is better to know the patient who has the disease than it is to know the disease the patient has” and today we can try to know both. (The curious can Google “narrative medicine.”). What definitions of your business does your understanding of the person/disorder or mind/body or society/individual lead you to consider?

Defining Your Work

Your survival will depend in good part on your self-definition of your business.

The Future of Psychology 2

Technology and Psychotherapy

“Ed, I am a therapist and I use technology: I have a computer, several phones, a fax, and a copier. I use a pocket recorder and the Internet.

Do you use any of it when doing therapy?”

No, and with good reason: therapy is more art than science/techniques. As you know, the outcome depends much more on the relationship than the technique.

“Can’t technology enhance the relationship aspects you value so highly?”

Well, I sometimes talk with patients by phone but one needs more information than the voice alone conveys to do therapy. Typing into a Chat program is even less informative. So I do all I can.

I think that is where most of us are but it is not all one can do or where the rest of our society is going.

Technology and Relationships

Lambert (1992) discovered that the outcome of therapy is only 15% due to technique and twice as much due to the relationship. This behooves us to explore how our ways of relating to clients can be improved with technology. Before exploring this an aside: It seems to me that acting classes would be very appropriate for therapists. Perhaps those academicians in ‘communication’ can teach us as well (http://www.colorado.edu/communication/meta-discourses/index.htm)

If we are therapy artists, how do other artists use technological change? Does the ceramicist eschew the electrically powered wheel, pug mill, or kiln because they are not what has been used previously? Does the painter refuse acrylic paint because it does not look like the old oil colors? Does the woodworker avoid the biscuit jointer, always use rubbed oil finishes and never polyurethane, and stick with glues made from horse’s hooves? Do they believe that their art cannot survive with these technologies? Of course not; they adopt improvements and adapt to inventions.

Some Examples of Technology to Expand Relationships

References

Lambert, M.J. (1992). Implications of Outcome Research for Psychotherapy Integration, in Norcross, J.C. and M.R. Goldstein, eds. (1992) Handbook of Psychotherapy Integration. New York: Basic Books. pp. 94-129. Lambert’s estimate that therapeutic change is around 40% due to client and extratherapeutic variables, 30% due to relationship factors, 15% due to expectancy and hope factors, and 15% due to the techniques and models of individual approaches.

For more on these ‘common factors’ see Hubble, M.; B.L. Duncan and S.D. Miller, eds. (1999) The Heart & Soul of Change: What Works in Therapy. Washington, D.C.: American Psychological Association.

The Future of Psychology 3

How to Kill a Terrific Profession: Lessons Learned from the History of the Moribund Professional Practice of Clinical Psychology

Born Dying

False Idols

Overpopulation

Suicide

Arrogance

Dismemberment

Retreat

Starvation

Gluttony

Members Home | Meetings | News and Views | President's Corner | © 2007 Division of Independent Practice