News and Notes - Marketing Strategies


Independent Practitioner/Fall 2005

Division News and Notes


Marketing Strategies to Position Your Practice for the 21st Century

Nancy Molitor


Contents

Table of Contents

Editorial and Opinion

President’s MessageLillian Comas-Diaz

Editor’s Column Ed Lundeen

Special Editor for Practice Column - “A Pyrrhic Victory”Stanley Graham

Contributing Editor’s Column - “Changing Times - Relating Policy Issues to a Maturing ProfessionPat DeLeon

Psychology’s Scientific Ayatollahs - Ron Fox

Classic Reprints

The Value of Therapy – A Marketing ToolIvan Miller

Fee Adjustments - Chris Wehl

Technology Updates

Online Bookmarks – Pauline Wallin

Division News and Notes

The Mentors Corner – Miguel Gallardo & Tiffany Snyder

Marketing Strategies for the 21st Century - Nancy Molitor

Health Care for the Whole Person - Jana Martin

APA Citation – Ed Wise

Book Review

The Novel Project

Words – Kathie Rudy

The Wisdom of Benny – Stephen Ceresnie

Hychydig Choegedd

Encounter With a Telemarketer – Ron Fox


Starting January 17, 2006, you may be one of the first division members to take advantage of a new member benefit while getting personalized marketing advice from some of our DIvisions’ most experienced practitioners. This unique distance learning course consists of four marketing modules, each with a fresh perspective on marketing as well as specific strategies for both maintaining and increasing your referral base in this challenging health care climate. Each module will be followed by a live conference call with the author and other registered participants, offering an opportunity for discussion and questions. Following the third week of class, each participant will be invited to submit his/her marketing plan for group and individual feedback. The modules feature such topics of “Ethics and Progressive Marketing Strategies for Independent Practice” by Dr. Tammy Martin-Causey; “Going Public with your Private Practice”Strategies for Enhancing Your Practice by Dr. Jana N.Martin; “Marketing Through Quality Care” by Dr. John Rudisill and “Implementing Your Practice Marketing Plan” by Drs. Martin-Causey and Nancy Molitor. The course is designed for both beginning and experienced practitioners and is free as a member benefit. There may be a few spaces left. You can view more information about the schedule of classes and register by logging onto www.division42.org.

Nancy S. Molitor Ph.D. is the Chair of the Marketing and Public Education Committee of Division 42

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